Agencies are banning together in an attempt to stop texting while driving through a “Stop the Texts, Stop the Wrecks” campaign that geared toward young drivers.
The campaign is expected to be in place by the summer months, which corresponds with strong seasonal uptick traffic fatalities for teens.
About the Stop the Texts, Stop the Wrecks Campaign
The campaign involves three large agencies, including the National Highway Traffic Safety Administration, Ad Council and the Outdoor Advertising Association of America.
The campaign consists of a variety of public service announcements. These announcements will appear on more than 1,000 billboards, as well as bus shelters. Members of the Outdoor Advertising Association of America donated the ad space for the campaign.
Additionally, messages will appear in public locations, such as airports, newsstands and phone kiosks.
Purpose of the Campaign: Preventing Distracted Driving Accidents
The agencies are working together to try to prevent texting while driving. The National Highway Traffic Safety Administration indicates that drivers who use hand-held cell devices are four times more likely to be involved in serious car accidents than other drivers. The agencies previously worked together to reduce drunk driving, and they hope to continue successful collaboration to prevent needless deaths.
The campaign was established in October 2011 when the agencies recognized a growing trend of fatalities associated with distracted driving. More than 3,300 people died in 2011 as a result of distracted driving, an increase of 10 percent over the figure in 2010. The agencies also believe that their collaboration has resulted in significant improvements and awareness, citing the following statistics:
51 percent of young drivers report that they are “extremely concerned” with texting while driving completed by their peer.
34 percent of young drivers indicate that they never text while driving, an increase of 6 percent over the numbers in 2011.
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Distracted driving continues to be a significant problem in Florida and other areas throughout the country. If a victim is injured by a distracted driver, he or she may be able to receive assistance from a Tampa car accident lawyer. Call Abrahamson & Uiterwyk today at 1-813-324-5202 for a free initial consultation and a free evaluation of your case.